The foundation is trying to teach thousands of soccer fans how to perform CPR
Some people questioned how the BHF could promote a harmful industry
The BHF’s CPR campaign has generated strong results and positive change so far
The British Heart Foundation (BHF) has defended its partnership with gambling operator Sky Bet, saying the aim of the relationship is to help promote its cardiac arrest campaign rather than highlight the operator in any way.
The campaign aims to get soccer fans to educate themselves about CPR so they can help when emergencies arise at stadiums during games. Sky Bet is the current title sponsor for the English Football League (EFL), which is why the two parties came together.
